The latest Alienware desktop theme will be posted today. In addition to
Alienware and Stardock, the Alienware theme will also be made available to
visitors of NVIDIA's NZONE site.
This week also saw the release of announcements by Autodesk and the Microsoft
case study of Stardock and ATI's DirectSkin project. This underscores how
desktop customization has emerged as a highly successful tool for marketing new
technologies, movies and entertainment and games. As demonstrated by the success
of desktop themes such as Zippo and Goodyear Tires, even traditional companies
are using desktop themes to increase market awareness.
The full Alienware press release follows:
ALIENWARE’S POPULAR ALIENGUISE THEME MANAGER OFFERS EXCITING NEW DESKTOP THEME
Alienware Unveils Exclusive DarkStar Theme to Further Enhance Desktop
MIAMI, FL – March xx, 2005 - Alienware®, the leading manufacturer of
high-performance desktop, notebook, media center, and professional systems, has
introduced an exclusive new desktop theme called Alienware DarkStar™ as the
latest addition to the popular AlienGUIse™ Theme Manager. The new DarkStar theme
is offered with all new Alienware systems at no additional cost and is also
available as a free download at the Alienware website, www.alienware.com/prdarkstar.
Created in conjunction with The Skins Factory and Stardock Corporation,
Alienware DarkStar unleashes a bold new alternative to the standard appearance
of the Microsoft® Windows® desktop. DarkStar features breathtaking design
elements such as audio-enhanced startup and runtime animations,
function-responsive LED arrays, and highly tactile control surfaces. All of
these features combine to create a stunning desktop design brilliantly captured
in black and red and infused with traces of Alienware’s distinctive style.
“Alienware has an unmatched history of bringing style and flair to a PC industry
often mired in dullness,” said Robert Lusk, vice president of sales and
marketing for Alienware. “The highly innovative DarkStar desktop theme
represents the latest chapter in Alienware’s efforts to save PC users from
having to put up with uninspired mediocrity.”
First made available to the public last year, Alienware’s AlienGUIse Theme
Manager includes other cutting-edge desktop themes exclusive to Alienware like
AlienMorph™ and ALXMorph™. Like DarkStar, these stylish Alienware themes provide
an unforgettable transformation to the appearance of a desktop, dramatically
altering the look and feel of icons, wallpaper, Windows Media Player, and more.
“The Skins Factory continues to work hand-in-hand with Alienware to transform
the landscape of desktop design,” said Jeff Schader, President and CEO of The
Skins Factory. “Our companies represent the perfect symbiotic match to deliver
to customers show-stopping desktop displays like DarkStar that surpass all
expectations of creative excellence.”
Like The Skins Factory, Stardock shares Alienware’s vision to set a new standard
of customization for the PC.
“Stardock has once again partnered with Alienware to offer customers a unique
desktop environment,” said Larry Kuperman, Corporate Sales Manager at Stardock.
“By licensing Stardock’s Theme Manager software, Alienware is able offer
customers unique and exciting alternatives to the standard desktop appearance.”
Alienware manufactures high-performance desktop, notebook, and media center
systems and leading-edge professional systems. Alienware offers unique and
award-winning products that incorporate state-of-the-art components, innovative
engineering and design, and unprecedented customer service. Alienware systems
are available direct within the United States, Europe, Australia and New
Zealand, and will soon be offered in other locations around the Pacific Rim. For
more information, please visit www.alienware.com/prdarkstar or call
# # #
Public Relations Specialist
The Skins Factory
(734) 762-0687 xt. 227