Perhaps this has been brought up before and I missed it...
Windows 10 Enterprise x64
So I created a new fence and named it VMWare. There was already a start menu folder with that name.
Fences replaced that folder with a fence folder and in turn wiped out the original contents of the vmware start menu folder. I had to delete the fence and actually run a repair installation of vmware workstation 12 to get the proper shortcuts back in place. ( I couldn't simply put them there as the original start menu folder is at c:\programdata\microsoft\windows\start menu\programs which is a protected location. I could have gotten around it by other means but a repair install was faster. )