JMHO, not sure how recent that stats are but 10 has about a 12% market share while 7 is still above 50%. I'm thinking that even with the "free" upgrade that they may be disappointed with the results. They are now turning to threats and innuendo to force others to switch.
Like I said, just my humble opinion.
That's exactly it! MS is not happy with the poor uptake to Win 10. Despite its claims that Win 10 is on so many millions of machines, many of those copies were foisted on purchasers of new machines.... they did NOT install it by choice. Another large number of copies is on OEM machines still sitting on store shelves around the world.... and the rest are on machines of those who sucked up the 'free' upgrade. Had it a been pay for OS, I doubt very much the abomination would be on half as many of those PCs... if that.
As for the threats; intimidation; persistent upgrade attempts; innuendo and badly worded update/patch information, MS should be hauled over the coals by whatever Senate committee deals with that sort of thing. Smaller companies would not get away with it, and neither should MS. If I reject Win 10, not once but several times, MS should get the message and cease to pester me with related updates, patches and so-called important fixes. Sadly it doesn't, with altered/reworded Win 10 related updates turning up again and again.
Had I not set my updates to manual installations, the bastards would have snuck it through already... and geez, then I'd have been mightily pissed and told MS where to shove all its products.