Starkers are you suggesting I go the reverse psychology route with Crooks or Crooked
Well it's known to work... sometimes! Guess i was having a bit of fun while pointing out that Crooks is quite acceptable when used in a business name. I mean, what's wrong with..
Jr. Crooks, House Doctor ???
and the logo...
even if it's not sick I can give your home a new lease on life.
Hmmm, d'yer think I might've watched a bit too much Bewitched in my younger years? 
Anyway, you get my meaning, and unless somebody reads too many old time crime novels, or watches too much Elliot Ness, nobody's going to tie your business/family name to crooks and vice versa. So if you do something along the lines of what I just did above, by showing that your family name is Crooks, then your work is how people will think of you, what they'll remember you by. And remember, word-of-mouth is the best kind of advertising, so 25 years experience in the industry will get you plenty of free ads.
All the best with it and I hope it is enjoyable and rewarding for you... whatever you decide to call it.
Oh, and I must admit that I'm a little jealous, though.... cos you'll get to meet all those lonely housewives and women, and now that I'm single again I'd like to.... um... never mind.
Seriously, it'd be something I'd like to do, but with arthritic hands and mobility issues I doubt that I'd be able to competently do serious repair work anymore, and if people are paying you need to be at least that... competent, if not at the top of your game. I couldn't promise that, so I wouldn't waste their time or mine.
So, it's well past my bedtime.... again, so a quick cuppa and it's sack time. 
