I tried to buy a Surface RT but Microsoft have devised a very strange marketing strategy.
In late 2012 they had a strict policy against selling an expensive tablet in a country filled with rich yuppies that buy absolutely anything that has a USB connector (Switzerland) so I couldn't buy one.
Then, when Microsoft finally agreed to sell the Surface RT in the market most suited for yuppie toys (Switzerland), they devised the brilliant strategy of insisting that the multilingual Europe-travelling tablet buyer must not ever be able to get a keyboard dock in any language but German. Since I wanted an English or American keyboard I again couldn't buy. Contacting Microsoft about this is quite pointless since they don't react AT ALL.
I finally bought a Dell XPS10 Windows RT tablet since Dell can be convinced, in just a few telephone calls, to sell the tablet with an American keyboard dock.
That said, I am very happy with my RT tablet. I wish I had a Surface RT but the Dell one does nicely. I never bought an iPad since I find them too restrictive, but I like Windows RT.
Basically I think that what Microsoft have to change is their attitude towards willing customers. Apple shout an excited "Yes!" when you ask them whether you can buy from them, Microsoft try to get you to find the nearest Apple Store instead; at least that's strongly implied when they almost actively try to make it impossible for customers to buy from them.