"It’s also possible that it’s “easier” to read a spoiled story. Other psychological studies have shown that people have an aesthetic preference for objects that are perceptually easy to process.
“So it could be,” said Leavitt, a psychology doctoral student at UC San Diego, “that once you know how it turns out, it’s cognitively easier – you’re more comfortable processing the information – and can focus on a deeper understanding of the story.”"
So...in other words....spoilers are for morons.
That 'study' is a load of tripe....ranking up with the government grant to develop a female surfboard.
Why bother going-along-for-the-ride in a series like 'Survivor'? [I certainly don't] but have a friend who was Lighting Director on most of them ....and he had an NDA with a Seven Million Dollar US penalty clause [he knew the winner before the show was aired fully].
Again, you "DON'T talk about Fight Club" because the story has a twist. It is more than 'just' a line of dialogue....