Strangely it was supposed to be in theaters last December and i'm beginning to understand why... the teenagers rush out crowds for the upcoming summer time.
Their target is obvious, create a Next Generation of solid fans.
IIRC, my first contact with TOS was on a B/W TeeVee when i was 14 in '70. Re-runs. Apollo landings, Vulcan mystery - good timing by Paramount Studios & Gene Roddenberry.
That's when people started to believe in UFOs (somehow), blame the saucer like Enterprise NCC-1701.
Now, we got the real prequel of the prequels to deal with and for the first time in 40 years worth of galactic adventures we will finally know what recruits training at Utopia Planetia (or_and at StarFleet HQ, btw) involves.
Thanks to GDI revolutions, the modern Kirk & the real McCoy are going to push the envelope beyond fascinating magic, btw.
Sci-Fi, done right.