@Moshi, good points!
Jafo, from a reader's perspective, concluding your posts with that smiley face makes it nigh impossible to determine whether or not you're being serious. If the underlying gist of my posts is still eluding you(?), I will better explain the context behind the line you quoted.
I think this is really going to hurt them in the long run. The fact that apple products are useable by young kids will cement their headstart for decades to come.
Apple products are blatantly designed for the consumption of information, not the creation of it. I can say with almost certainty that had I grown up with ipads instead of command lines - the rapid advancement of technology would be much more daunting.
For some weird reason, few are able to link the current international socio-political-economic crisis to this rapid advancement, mainly: money + internet. Countries don't exist anymore, actually haven't for a long time, since banking went multi-national; and the values of goods, services, and PEOPLE are completely askew now... based solely upon whether or not a business takes advantage of the internet.
Last time I checked it was only like ~35 percent of the world that actually used the net, and at the same time, ~65 percent that didn't have clean drinking water. We're talking about the divide between people that can read or write and those that can't on a much larger scale. From my personal experience, very few Apple afficionados can "write".
Wall-E (or Idiocracy) really isn't that far off.
Basically, internet users = STYLISH, CAPABLE consumers. Now that everybody with money is easy to target, marketing (user experience / psychology) has become the only industry; everything else, including quality, has become secondary.
...To me this is the undertone of the article in the OP.
STYLISH so that even more people strive to buy access (now via an idevice, modems are last decade). Another self-serving capitalist loop (pyramid scheme) hindering true technological progression, thanks Apple. Ask the telecom industry, they will tell you Apple is the new boss. I say this as someone who has probably spent more time thinking in marketing terms throughout their career than anything else, and not by choice. I'm a philosopher and an engineer. Unfortunately, Plato saw this coming a couple thousand years ago: eventually one must learn to just ride the wave.