Move Over, Google: MS and Yahoo Consider You a Commodity Too.

By on June 16, 2012 7:19:05 AM from JoeUser Forums JoeUser Forums

DrJBHL

Join Date 04/2002
+2160

 

No surprise, really.

It’s an election year.  Turns out MS and Yahoo have been selling your name, Zip code, and other info you provided when signing up for their services, and buying habits in order to provide targeted advertising to the political parties.

The parties can then match voter records to people’s online identities and send them targeted ads. They profile you. They have succeeded in invading your privacy yet again.

I can’t help but wonder if they also modify your searches. After all, Google does that all the time anyway [which is why I use Duckduckgo].

OK… so they pop up in your hotmail/livemail or yahoo mail. So what?

Actually, because MS and Yahoo operate huge mega-networks, the ads will appear in a huge swath of sites.

These giants say they don’t share [share??? Sell] directly with the campaigns. They also say they don’t see your voter registration data since a third company matches them up. They say this isn’t on an individual level, rather on a ‘group’ level, to target groups of similar individuals. Both parties are guilty of doing this. It’s stupid, because it isn’t going to change anyone’s mind, really. It might even be a negative when the dirty, negative ads are used.

Furthermore: Many parts of the process remain unclear since the companies were reluctant to explain the details of their matching and targeting. MS did say Microsoft said that the credit reporting giant Experian performs a "double-blind" match between Microsoft's data and campaigns' data.

They say they support transparency, but Microsoft's privacy policy makes no mention of matching people's names and Zip codes against voter lists [http://privacy.microsoft.com/en-us/default.mspx], but here: http://privacy.microsoft.com/en-us/AdDisplay.mspx they do make it “fair game”, but even there no mention of your name is made. Cynically they state “"You are in charge of deciding whether we know anything about you, but the more you tell us about yourself, the more we can help you find information or products you want." Yahoo’s a lot more transparent about it. It actually names “CampaignGrid” as  one company which "provide more relevant content and advertising." AOL does very similarly.

Google and Facebook state they haven’t done this, but in Facebook’s case that isn’t strictly true. If you have made political statements on the site, that is taken as a tacit agreement to use your data (!).

Used to be, personal and private data was just that. Now? “Personal/private” = barbecue sauce.

Since there's no way to track what messages campaigns are showing to different targeted groups — or whether politicians may be pandering to different voters, these parties are busy manipulating you. They also aren’t saying what methods they are using.

And it’s all perfectly legal.

I think they should be forced to divulge all of their uses of personal/private data: After all, how else will we be able to scrutinize their actions? We’re not talking about the election of a CEO. We’re talking about the election to high Federal office.

Odd when “privacy” cuts in and out, isn’t it?

One good thing: “Do Not Track +”. Also, The Federal Trade Commission called for companies to implement a “Do not track” policy, earlier this year. No teeth, though.

An individual whose opinions I respect said something quite wise (in connection with another post):

"You also didn't take into account our subconscious memories. Seeing an ad may not phase you but later, when you're in the store shopping for the week, that ad might just do it's work and you might buy something you wouldn't have otherwise." - Bara

 

Or the voting booth I guess, Bara.

Source:

http://www.infopackets.com/news/politics/2012/20120615_microsoft_yahoo_give_user_data_to_politicians.htm

14 Replies
Search this post
Subscription Options


Reason for Karma (Optional)
Successfully updated karma reason!
June 16, 2012 8:21:45 AM from WinCustomize Forums WinCustomize Forums

You have to expect that everything you put onto the net is given(sold) to other parties, play it safe. Can't see the US government putting in regulation to help the user ...

Don't you have to sign up to windows live to use Metro

Reason for Karma (Optional)
Successfully updated karma reason!
June 16, 2012 8:45:56 AM from GalCiv II Forums GalCiv II Forums

Never trust ANYONE on the internet! ... except for the guy who distributes your privacy addons....

 

 

Reason for Karma (Optional)
Successfully updated karma reason!
June 16, 2012 9:10:24 AM from WinCustomize Forums WinCustomize Forums

You can always trust me...to correct typos....."faze", not "phase" ....

Reason for Karma (Optional)
Successfully updated karma reason!
Sign Up or Login and this ad disappears!
There are many great features available to you once you register. Sign Up for a free account and browse the forums without ads.
June 16, 2012 9:38:06 AM from WinCustomize Forums WinCustomize Forums

I just posted that on Bara's "Fazebook". 

Reason for Karma (Optional)
Successfully updated karma reason!
June 16, 2012 10:54:18 AM from WinCustomize Forums WinCustomize Forums

Quoting tazgecko,
Don't you have to sign up to windows live to use Metro

Yup, but seeing as I've uninstalled Win 8 and never intend to use it again, the Windows Live account I opened for it will never be used... not that this political data bullshit affects me in any way.  Oh how I thank my lucky stars I don't live in the US.... seems to me, freedoms Americans think they have are freedoms we Australians [well most] can take for granted.

Reason for Karma (Optional)
Successfully updated karma reason!
June 17, 2012 8:24:41 AM from Elemental Forums Elemental Forums

Answer - get a low cost account at FastMail (http://fastmail.fm).  They are pretty cheap and you are not selling away your privacy.  I even asked them if they data mined emails like Google did and they said no, see our privacy policy.  By paying a little you are saving a lot (in privacy).  I trust them unlike all the big information mining/selling companies.

Reason for Karma (Optional)
Successfully updated karma reason!
June 17, 2012 7:08:51 PM from WinCustomize Forums WinCustomize Forums

Quoting StevenAus,
Answer - get a low cost account at FastMail

I already have an email account that's quite safe from data mining and information seeding, etc... that's with Bigpond and it's the only email account I use these days. Bigpond never pesters me with promotional or 'buy this' emails, so I feel quite satisfied with my account.  I do get to occasional spam from drive-bys, though very rarely, and once I've added a filter to block it the same people never bother me again.

Reason for Karma (Optional)
Successfully updated karma reason!
June 17, 2012 8:45:27 PM from Elemental Forums Elemental Forums

Well, it was not just directed at you.    I just think it's a good idea to have a good low-cost, reliable, private webmail.  But if you've got a good ISP email account that's fine too.

Reason for Karma (Optional)
Successfully updated karma reason!
June 18, 2012 4:42:46 AM from WinCustomize Forums WinCustomize Forums

Quoting StevenAus,
Well, it was not just directed at you.    I just think it's a good idea to have a good low-cost, reliable, private webmail.  But if you've got a good ISP email account that's fine too.

Yeah I know... was just explaining my situation, that's all

Reason for Karma (Optional)
Successfully updated karma reason!
June 18, 2012 10:59:29 AM from Elemental Forums Elemental Forums

No worries.

 

 

Reason for Karma (Optional)
Successfully updated karma reason!
June 20, 2012 8:47:31 AM from JoeUser Forums JoeUser Forums

The OP doesn't realize how politics works in the US - the ads are not to change people's mind about the candidates.  It's to change people's minds about voting - enough negative ads about a candidate isn't going to switch the person to the other candidate, but it might make them stay home.  Positive ads about your candidate are to motivate people FOR that candidate to get to the polls and vote for that candidate.  People are pretty much set on their votes, it's whether they'll bother to cast that vote that is in question.

Reason for Karma (Optional)
Successfully updated karma reason!
June 20, 2012 8:13:01 PM from WinCustomize Forums WinCustomize Forums

Quoting Jythier,
It's to change people's minds about voting - enough negative ads about a candidate isn't going to switch the person to the other candidate, but it might make them stay home.

That wouldn't work here in Oz... we are REQUIRED to turn up on polling day... or we face a fine for not voting.

Can't see how that's democratic.  They say it's my democratic right to have a say... but what about my democratic right if I don't want to have a say?  If I have no desire whatsoever to vote for any party/candidate, because none are worthy of my vote, then I should have the democratic right to refrain from attending the polling station.

Now that's one right you Americans have that I am envious of.

Reason for Karma (Optional)
Successfully updated karma reason!
June 20, 2012 9:34:42 PM from WinCustomize Forums WinCustomize Forums

You could always donkey vote, starkers. Personally I think it's better to get everyone to have a say than an active minority to get their own way. It's a small price to pay to have a fair system ...

Reason for Karma (Optional)
Successfully updated karma reason!
June 20, 2012 10:11:33 PM from WinCustomize Forums WinCustomize Forums

Quoting tazgecko,
You could always donkey vote, starkers

I do... but that means I still HAVE to turn up at the polling station just the same.  Now that can be a problem for me at times due to mobility issues, bad weather and the lack of public transport on weekends.  I no longer drive due to my ailments, so apart from the fact I have absolutely no desire to vote for anyone currently in Oz politics, it is a damned inconvenience to me to have to attend.

Yes, I was informed about the various things the AEC can offer to disabled persons, but those of no use to me.  I had an electoral officer tell me that I am ineligible for a in-home collection and will have to attend the polling station because I'm not disabled enough [ie, not wheelchair-bound/can still walk some]... like he'd know my difficulties or how capable/mobile I am without a medical assessment... but he made the decision nevertheless.

Hmmm, that'll serve me for trying to maintain some independence.

Reason for Karma (Optional)
Successfully updated karma reason!
Stardock Forums v1.0.0.0    #108432  walnut2   Server Load Time: 00:00:00.0000203   Page Render Time:

Home | About | Privacy | Upload Guidelines | Terms of Service | Help
WinCustomize © 2014 Stardock Corporation. All Rights Reserved.